Transitions Unit - The Pitch and Feedback

Today we pitched to Simon and the other groups our idea of the music video. We stood up and presented with a powerpoint that we all sat down and created together which you can see below:

With this pitch we started off with our roles that we are going to undertake. This is me as the Director, Drey as the Director Of Photography and George Nicholls as the editor. We then talked about what the project was stating that it was a music video, it's going to be 5 minutes in length and that it's not a typical pop video but more narrative focused. This was important to keep it short, direct and to the point. Next, we felt it was important to show the music video so that everyone could get an idea of what we were looking to re-create following with a slide that explained why we made this choice. We explained that it was unique and something we all had never done before creating a new challenge we could all experience.

Following this, we moved onto our roles in more detail as we felt it was important that everyone was clear who was doing what and their responsibilities for the project. Since we have no producer for the project, I will be taking leadership as I know the director would be involved in the process of pre production liaising with all the departments to ensure his or her vision is being put across and makes important decisions on casting, locations, costume and the aesthetic towards the production. Since this is a big task, Drey and George are also going to help contributing with recce's and research. I explained that I wanted the vibe of the video to still be cinematic but keeping the backwards narrative and reversing the characters genders.

We then talked about the main characters that we are focusing on for the video followed by the casting for the project explaining I will put an advert out on casting call pro once the project gets the green light and I have already been in contact with some previous people I have worked with to get the ball rolling. With locations, myself and the group have already done location recce's so this was good to show exactly what I had in mind for vision. We finally ended on the dates we are planning to shoot as well as answering questions anyone had.

In terms of feedback, It was mainly positive with people asking to explain more about the concept and what we are doing to elevate it further. People were particularly interested in the choice to switch the genders and create a new perspective of whats being done on screen. The project has been greenlighted and we will now work to a tight schedule to make sure everything will be ready for the production.