As the show has a big focus on trends I decided to carry out some of my own research into the trends that will be appearing. Since the show will be transmission mid April, the content will be focusing on what people can wear for spring and then leading into summer so these were the key areas I looked at.
The first thing I did was go down to my local supermarket and buy a selection of magazines that revolved around fashion. These were Vanity Fair, Vogue and Cosmopolitan. The producers also mentioned that we will be including male fashion in the show as well so I purchased GQ that is very vocal on mens clothes and what to wear.
After flicking through each one of them I found a variety of articles that explained the trends that will be coming in through the spring and summer seasons. In Vogue, Cosmopolitan and Vanity Fair, they included lots of images and check lists of what to buy. For spring it included boots, satin tops and trousers, leather and suede. They also mention that the rodeo look is going to be very in this spring for when its a little bit cold but warm enough not to wear a coat.
For summer, There were lots of articles explaining the use of bright colours and pastels. The idea is to pair these colours to create a trend known as colour blocking creating bright bold statements of colour to everyones outfits. Vertical stripes and plaid were also mentioned to be a high priority and will be seen a lot through both seasons.
There was a trend that was mentioned in every magazine aimed at both females and males and this was denim. This material is going to be huge through spring and summer, so much so that they are recommending to revive the 80's trend of double denim. This is where a person will wear a variety of two or more pieces of clothing at the same time that show a denim look. This could include wearing denim jeans with a white t-shirt and a denim jacket.
Although these magazines are aimed at the high end price tag I felt it was important to look at as usually high street and more affordable clothing is trickled down from the high end looks that begin with it. It starts at the catwalk and then eventually filters down into places like H&M, Primark and Topman.
After I had researched some trends in magazine, I went on to look at some high street websites to see what clothing ranges they had coming out. I first went to River Island which had a section all about clothes that are aimed for the summer season. A lot of the clothes resembled pastel colours and floral pattens.
RIVER ISLAND:
For men it was a very similar story with pastel hues and floral, silky, satin, slim fit shirts.
I then looked at Topshop which also had a lot of pastel in the clothes they are selling for spring/ summer but they were more focused on double denim rather than floral and they had a number of off the shoulder dresses and tops.
TOPSHOP:
With Topman, the sister company that focuses on predominantly male fashion had a variety of trends. The main attention was on shirts. This included two trends that they say will be big this spring summer. These are bold stripes and floral. They also focused on double denim pairing lots of garments made out of denim together.
TOPMAN:
Overall I have come across a lot of trends for both men and women through researching in magazines and online. I will make sure that in our second progress meeting I will relay what I have found to the group in terms of floral, pastel, strips, plaid, satin and denim so that the producers and other team members will be able to decide what to incorporate into the show.
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