Over the past week and discussing with Jo, our group have been thinking about how we can look at our initial ideas and develop them into a more solid and workable product. We decided not to concentrate on just Halloween but look at October as a whole focusing on the events that were taking place in that month. Our brand will be looking at the events covered throughout October and to cover them for our target audience so they can see whats happening over the country.
Our target audience will be young adults aged 18 - 28 so we would cover events that would appeal to them. We could see that working in a real working environment creating a well-developed brand that people would be able to associate and look at for events over the month to come as well as promoting companies for what they do creating more custom.
Over the next week, we will start to look at locations of the events taking place and book onto these places hoping to gain press access and interviews to give viewers an insight of whats to come around the UK.
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